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Changing your mind, changing MY mind!

How do we change peoples minds. Isn’t that the essence of a sale? Seth and his purple cows! He has so many great ideas, but more importantly, he has mastered the art of convincing us to change our mind, or at least is head and shoulders above the rest of us.

He is so right about getting people to start changing. When you are facing a group of people in the conference room it is SO key to get them started small. Get them to change from water to coffee. From Monday to Tuesday’s. In fact, if they won’t budge on the little thing, hold off on pushing for the big change. As people dig in, they dig in hard. Don’t pull hard and they have trouble digging in.

Once again, Seth is on top of it…

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